The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
$2M grant expected to fuel workforce training, equity hub led by BioNexus KC, Missouri bioscience partners
The Kansas City region must level up to meet the demand of the expanding life sciences industry and support underserved job seekers, said Dennis Ridenour, announcing a $2 million in federal funds aimed at boosting readiness to fill talent shortages. The funding award will establish the “Bioscience Industry Occupational Training and Equity Collaborative Hub for…
Forged in fire: KC blacksmith hammers red hot career crafting tools after surviving blaze (and blade)
A hand-forged knife introduced Brandon Dearing to blacksmithing; one also nearly cost him his life. The Hand and Hammer owner now makes tools — such as tongs and a variety of hammers — for other blacksmiths, using forging techniques he learned as a youth growing up in the country near Archie, Missouri. “TV shows and…
‘Food is Medicine’ tech platform shows appetite for growth with new $2.1M seed round
A patient-driven digital platform that empowers lower income Americans living with chronic health conditions to order the diet-specific foods and support they need announced Thursday it has closed a $2.1 million seed investment. The funding for Free From Market — one of Startland News’ Kansas City Startups to Watch in 2023 — allows the company…
Head in the grounds: Why Ben Cloud is the first (and last) hand to touch his evolving coffee brand
Americans drink coffee like water, youth entrepreneur Benjamin Cloud noted, and he’s doing his part to fuel their habit. The recent Shawnee Mission North graduate — inspired by an intro to business class — started Cloud’s Coffee two years ago when he was 15. “I initially thought about coffee because of the size of the…