The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Deep Rooted plants new store at busy Troost shopping hub; Here’s how the streetwear brand is growing
A Kansas City streetwear brand is extending its roots on the city’s east side, said owner Donnell Jamison. Deep Rooted — which Jamison launched in 2018 out of the trunk of his car — has a new home in the shopping center at Troost Avenue and Emanuel Cleaver Boulevard. “We just want to be that…
‘More than a thrift store’: Goodwill’s efforts to close digital divide sell an expanded mission — upskilling workers
Editor’s note: The following is the first in a series of stories focused on digital inclusion efforts in Kansas City, and is presented by Google Fiber. Ron Carr’s retirement made him restless, he shared. Wanting to be a valuable player in Kansas City’s economy once again, Carr enrolled in Goodwill’s Digital Skills Training program. “With…
Thrive Homes builds ‘life-changing’ independence for those struggling with mobility, aging in place
The impact of Thrive Homes is as simple as it is profound, said Christian Hill, whose startup taps into state and federal health funds to provide timely home modifications for residents with disabilities and accessibility issues. The Overland Park-based company makes it possible for people with certain health conditions — and those who are experiencing…
She started by getting Black art into Black spaces; now Natasha Ria El-Scari wants all of KC to know what they’ve been missing
A Renaissance woman, Natasha Ria El-Scari — gallerist, curator, poet, spoken word performer, educator, and life coach — has surrounded herself with art throughout her life. However, as the Kansas City native watched her hometown’s art scene flourish and thrive, she noticed not everyone was included. “As the city started to change, and the Crossroads…