The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
AltCap launches Heartland expansion to aid more small biz typically overlooked by lenders
An expanded geographic footprint for AltCap will see the Kansas City-based small business lender make capital more accessible for entrepreneurs in Missouri, Kansas, Texas, and Colorado. The mission-driven Community Development Financial Institution (CDFI) finances small businesses and community-driven real estate development projects that create more economically-inclusive communities. “AltCap’s expansion has better positioned us for long…
Palacana stand debuts at Kauffman Stadium; opening major league gate to more small businesses
Being the first Kansas City-based Latino franchise to have a concession stand in Kauffman Stadium is a dream come true, shared Palacana owner and CEO Jose Luis Valdez. Palacana — which has six locations across the metro and an ice cream and paleta production facility in Roeland Park — is known for its fresh paletas,…
Route to Mr. K Award runs through Union Station: See which small businesses may have a ticket for Chamber’s top honor
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Being recognized as one of the KC Chamber’s 2023 award nominees hasn’t fully sunk in for Dr. Karen Patrice Boyd, she said Tuesday amid dozens of her…
Founder to founder: One day you’re eating cheap ramen, the next you’re KC’s big exit story; struggles define startups as much as success
Even after building a startup into one of Kansas City’s biggest exit success stories, the entrepreneurs and leaders behind BacklotCars don’t sit around to talk about their grand achievements when they reunite, said Anders Ericson; they reminisce about how the tech company nearly went out of business along the way. “Everyone always wants to ask…