The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Poio’s chef-owner lets go of his popular KCK restaurant: ‘I’m still learning how to relax’
Carlos Mortera struggled with the idea of not working all hours of the waking day, he shared, explaining that this subconscious guilt is sometimes known as “immigrant shame.” “Being a first-generation [American], you see all the sacrifices your parents made to get you to this country. Because of their sacrifices, you feel like you should…
Chat GPT isn’t an AI superhero, founder says, but with the right context this new tech can save the day for businesses
An emerging Kansas City entrepreneur hopes to train businesses on how they can harness the power of Chat GPT to gain a competitive advantage, he said. Learning how to effectively utilize Chat GPT — an artificial intelligence chatbot developed by OpenAI and recently introduced into the market — can benefit all companies by streamlining operations…
KC’s sports business icons joining the roster for Junior Achievement Hall of Fame
A Super Bowl win and the NFL Draft turned Kansas City into a sports haven, said Megan Sturges Stanfield, so it’s only fitting that the latest laureates to join Junior Achievement’s Business Hall of Fame reflect not only a passion for athleticism and their hometown — but translating opportunity into entrepreneurial success. Among the new…
Wave of anti-trans bills in Midwest could turn founders (and their businesses) into political refugees fleeing MO, KS
At 50, Suzanne Wheeler never imagined her government would propose legislation to take her health care away, she shared. In April, Missouri Attorney General Andrew Bailey announced a plan to issue emergency rules on transgender care. The regulations would make Missouri the first state to severely restrict transgender care for adults, in addition to children.…