The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
‘Neon Alley’ turning on 40 historic KC signs at Pennway Point, lighting the way to new entertainment district
The planned Pennway Point entertainment district near the Crossroads and Union Station soon will be awash in the glow of neon history, said Nick Vedros. “What’s more Kansas City than to have all these great signs that were once part of our city’s historical fabric all in one spot?” said Vedros, teasing the future Lumi…
This KC sausage maker serves one of America’s best vegan hot dogs; the PETA-approved menu item wasn’t an afterthought or gimmick, its owners say
Wiener Kitchen has always been a community-driven venture, said Jessica Rush, which includes providing options for all members of the community — meat eater or not. “We started at a farmers’ market, and I felt really strongly about having a vegetarian and vegan option. A lot of people go to the farmers’ market because they…
Don’t sleep on ‘Barbie’, KC theater owner warns as Barbenheimer blockbuster arrives
‘Barbenheimer’ could bring best movie-going weekend in nearly a decade; How KC theaters are getting dolled up for the blockbuster Local theaters are expecting a blockbuster weekend, thanks to a highly anticipated and unlikely double feature opening Thursday. Dubbed “Barbenheimer,” the high-profile films “Barbie” — a fictionalized focus on the doll-turned-fashion icon — and “Oppenheimer”…
ScaleUP! KC touts revenue success stories as latest small biz cohort opens applications
Growth outcomes don’t always follow entrepreneurs’ graduation from ScaleUP! KC — sometimes they come before the game-changing, no-cost program is even complete, its leaders said. Rickey Leathers made significant strides in his business, Savvy Salon — co-owned with his wife, Lenora — while enrolled in the cohort, he said. “I successfully opened a second location…