The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
EquipmentShare named to Y Combinator top companies list as it expands across Heartland, opens Ohio center
COLUMBIA, Missouri — Burgeoning construction tech giant EquipmentShare continues to announce plans for growth and expansion in the wake of its $290 million Series E funding round this spring. RELATED: EquipmentShare digs massive $290M round, deepening US footprint, its T3 tech platform Founded in 2015 by brothers Jabbok and Willy Schlacks, EquipmentShare connects contractors with…
Empowered belonging: KC Chamber celebrates inclusive workforce efforts with diversity honors
Diversity is a strength; equity is the objective; and inclusion is the path that unites individuals together, said Amy Lee Sewell. The Greater Kansas City Chamber of Commerce awarded Lockton Companies its 2023 Champion of Diversity award at the annual POWER of Diversity Breakfast. The event brings together the region’s diverse business community to celebrate…
Afraid of needles? This Kansas startup just raised $1M to inject its no-show solution into testing
A fresh funding injection for an Overland Park-based medical device company is expected to help the startup’s products clear federal regulatory hurdles, as well as advance and expand its research and development efforts. Love Lifesciences is on a mission to revolutionize the patient injection experience to make medications both easier and safer to use, said…
‘Younger eyes’ at Street Wearhouse see opportunity to win through the screen as digital personality meets quality printing
The owners of a recently-opened print studio hope to make an imprint on the industry by taking a different approach to garment design and production, they said. Street Wearhouse, co-founded by Alex Trinkle and Tyler Love, specializes in printing and embroidering T-shirts, hats, and other apparel from its North Kansas City production facility. Trinkle, who…