The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Toll project won’t just make Kansas’ most dangerous roadway safer, Davids says; it’ll be smarter
OVERLAND PARK — Two new express lanes along U.S. 69 in south Johnson County are expected to boost businesses, consumers, economic development and tourism as Kansas continues to grow and global events like the 2026 World Cup are added to the region’s roster, said Sharice Davids. “It’s all connected — our entire state,” said U.S.…
MLB commissioner: Royals need a new stadium to keep playing ball with young sports fans, evolving revenue demands
A modern ballpark district with the Kansas City Royals as its centerpiece — whether downtown or in North Kansas City — will mean a more competitive ball club, as well as economic development gains for the local community, said Rob Manfred. Washington D.C. and Atlanta are home run examples, the visiting Major League Baseball commissioner…
Sips on the shelf: Whiskey inventory app pours order into collectors’ private honey holes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA — Whiskey connoisseurs can now take their collections digital, shared Dave Cunningham, an enthusiast whose new app tracks the high-value, sought-after liquor. In February, Cunningham — with the help…
KC-baked snack cracker startup tastes new markets, opportunities fueled by regenerative agriculture
SAN ANTONIO — Five years after the company experienced crunch time in the Kansas City-based Sprint Accelerator, Cheddies Crackers has expanded its line of high-protein, low-carb cheddar crackers into more than 2,500 retailers nationwide, said Francisco Pergola. RELATED: Say ‘cheese,’ KC! Cheddies arrive in Hy-Vee stores after Sprint Accelerator Pergola — who co-founded the San…