The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
KC tattoo culture inked on ‘Maker Nation Challenge,’ paying homage to legendary Grimm family
A new streaming TV series left its mark on a legendary Kansas City tattoo artist after the first of two challenge episodes featuring local entrepreneurs and creatives debuted — showcasing KC’s top tattoo talent tussling without drawing blood. “It was the best party I’ve been to all year. I had such a great experience,” said…
If support for LGBT employees doesn’t seem obvious, this new chamber leader would like a word
Kansas City’s LGBTQ+ community shouldn’t have to face its battles alone, said Tracey DeMarea, emphasizing the impact of allyship and the growing need for stronger support from the region’s business community — regardless of whether a company considers itself LGBT-owned. “Equity isn’t just an issue for businesses that know they have LGBT leadership or employees,”…
Veteran brewer pulling double shift with purchase of neighboring Crossroads taphouse, brewery
Purchasing a nearby brewery in the Crossroads Arts District will help Pat Mitchell boost beer production and distribution in Missouri and Kansas, as well as expand a community of support for U.S. military veterans and especially former service members who’ve become entrepreneurs. Mitchell, founder and owner of Red Sash Brewing, and longtime family friend Ryan…
Anchor Island pours into coffee shop’s potential with unique investment round
A crowd-funded investment opportunity through HoneyComb Credit would allow customers to help a Troost Avenue coffee shop enhance its kitchen equipment and expand the Anchor Island Coffee brand’s popular menu. Franchising and a liquor license could also be on the horizon. “We need support for the vision that we have, the product we serve, and…