The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Crowdfunding platform for small businesses launches local hub for KC entrepreneurs
Editor’s note: KC BizCare is a partner of Startland News. A newly announced partnership with the international non-profit Kiva is expected to boost Kansas City entrepreneurs who have had difficulties securing traditional bank loans — offering access to social underwriting and affordable starting capital. Kiva Kansas City (Kiva KC), a crowdfunded microloan program for small businesses,…
Digital Sandbox KC secures $450K to support startups’ prototyping, proof-of-concept needs
As Digital Sandbox KC marks its 10th year in 2024, the popular funding program — and a key marker of emerging success for young tech startups in Kansas City — has earned a new round of financial backing from the State of Missouri. Spread over three years, a $450,000 MOBEC (Missouri Building Entrepreneurial Capacity) project grant…
Mayor: ‘KC is on fire’ (and the city needs to keep turning up the heat); Lucas urges investment ahead of World Cup, major events
Kansas City, Missouri, is its strongest fiscal position ever, said Mayor Quinton Lucas, emphasizing the city’s potential to capitalize on that economic stability — coupled with headline-grabbing national attention thanks to the Chiefs — to tackle a range of concerns facing entrepreneurs and workers. Opportunities for investment, growth, redevelopment and crime prevention for small businesses are…
Looking for the right exit? Driven founders first must know their startup’s destination
Setting an exit goal early is crucial when founding a startup, shared Robert Zhou, a Kansas City serial entrepreneur-turned-angel investor. “Every startup I mentor, I ask the founder this from Day 1: ‘What’s your goal?’” he explained. “‘Are you trying to build a business that you ultimately sell for $10 million? Is it $1 million?…