The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Block by block: Prototype builds startup’s housing vision where everyone can afford their own castle
A mock home facade project on the grounds of Kansas City’s historic Workhouse Castle serves as a proof point for Godfrey Riddle’s rebooted Civic Saint — a social venture built on compressed earth blocks as its key to affordable, sustainable housing. “CEBs (compressed earth blocks) are great for Kansas City, because non-expansive sandy clay soil…
Resource revival: Digital Inclusion Fund relaunches with initial grants focused on devices
Kansas Citians can’t upgrade skills or devices they don’t already have, said organizers of a newly relaunched Digital Inclusion Fund — emphasizing a need to attack the metro’s digital divide at the infrastructure level. The fund is set to award up to $250,000 to 501(c)(3) public charities (including schools and churches) or governmental entities across…
New deal with lightwell keeps WeWork in Kansas City after closing Corrigan Station space
A freshly negotiated lease agreement with the developer behind the lightwell building in downtown Kansas City means WeWork will continue its two-floor coworking and flexible office space operation in the heart of the city’s central business district. WeWork has officially completed its lease rationalization with the assumption of its lightwell location contract, the company said…
Meet the founder distilling greatness (and fusion flavors) into Kansas’ first Black-owned vodka brand
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA — Greatness isn’t given; it’s earned, said Troy Brooks. But it comes one step at a time, and not without its challenges, he said. The entrepreneur behind Kansas’ first Black-owned…