The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Taste tested: This entrepreneur’s proven pairing puts KC red wine chocolate on the map
Wine and chocolate: a classic pairing that compelled chemist-turned-entrepreneur Shawn Hall to concoct what he believes is the perfect combination of two beloved tastes. Cocoavino — his velvety blend of Belgian dark chocolate and a complex red wine reduction that first debuted on the market in 2021 — recently skied to the national stage at…
Photos: Founders score electric vibes, human connections with Startup Crawl’s return
Even tech startups benefit from one-on-one conversations with peers and the public, founders said, reflecting on the connections, collisions and real-time feedback earlier this month during Startland News’ Startup Crawl in downtown Kansas City’s Power & Light District. “It was an incredible experience that allowed for free-flow conversations and engaging activities between myself and the…
How Kelly Clarkson’s well-timed Father’s Day gift boosted a KC entrepreneur’s nonprofit
Life’s recent whirlwind initially shocked James Hogue — the newly-minted “rad dad” who earned a shoutout (and a couple thousand dollars) on the Father’s Day edition of Kelly Clarkson’s hit daytime talk show. “My first thought was, ‘Is this really happening?’” the Kansas City dad and certified doula said. The founder of Fathers Assisting Mothers…
Venture Noire is ready to activate KC with focus on improving outcomes for Black entrepreneurs
Venture Noire comes to Kansas City late this month with a two-day event to help early-stage entrepreneurs plan their next moves and reintroduce the Northwest Arkansas-based nonprofit to local business owners. Planned for June 26-27 at Keystone CoLAB, the “KC’s Playbook for Entrepreneurial Excellence” event is expected to feature a boot camp with workshops on…