The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
How a crowdfunding site is adding extra cheddar to Buffalo State Pizza’s relocation plans
Confidence is already in the box for Buffalo State Pizza Co.’s owners as they look to everyday investors to help their business complete and grow into a new space near downtown Overland Park, they said. The duo — Philippe Lechevin and Steve Robson — launched a campaign this fall on the crowdfunding site Honeycomb Credit…
Photos: ARtechBBQ party gets the beer cheese flowing with a salted pretzel tech twist
Sweater weather returned Friday night alongside Kansas City’s premiere after-hours celebration of tech, and ARtechBBQ organizer Greg Kratofil couldn’t have been happier, he said. “How about this being back in the fall?” Kratofil asked a crowd of well-fed revelers at the party within the party on the grounds of the Kansas Speedway. ARtechBBQ — now…
Family’s mission, deeply woven ties to artisan community in Mexico loom high for Nov. 8 showcase
Two-in-one purpose: 50 blankets become 25 tops for this Crossroads shop, weaving warmth into the fiber of runway event A cloak-like coat that Jonathan Garvey’s brother designed for him as a Christmas present has inspired a new collection and a fashion show, the Pancho’s Blanket co-founder shared. The Repurpose Collection is set to debut 7…
How one veteran’s early struggles with soft skills inspired tech to boost a new generation
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ST. LOUIS — Gavin Pringle knows firsthand the struggles…