The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Blue collar Friday: Why a KC streetwear project in the works for a decade could sell out in one night
A just-dropped collaboration between two Crossroads makers stitch together neighborhood history and vintage streetwear, according to the creatives behind the SewKC and MADE MOBB brands. “We’re paying homage to the craftsmanship of the past but bringing it into this new age,” explained Jesse Phouanphet, co-owner of the popular Kansas City streetwear apparel company MADE MOBB. …
Raven Space Systems lands Forbes 30 Under 30 honor, re-entering spotlight after funding news
One of Kansas City’s most promising startups of the year has seen its fortunes rocket to the skies over the past three weeks, capped by a high-profile honor in the national media: a spot on the coveted Forbes 30 Under 30 list. “Building Raven Space Systems has been a very challenging journey and I am…
Missouri lawmaker urges SBA change to ease access to federal funds for digital tools
Government red tape is getting in the way of entrepreneurs’ ability to compete, said Mark Alford, detailing his efforts in Washington, D.C. to ensure affordable, equitable access to and use of “digital technologies” — especially when the federal government is involved, he added. “Small businesses are the fabric of America, driving innovation and growth,” said…
Golftech startup raises $675K seed round, swinging for franchise expansion and commercial tech launch
A Lenexa-based tech company focused on accelerating skills for avid golfers hit a funding milestone this week, announcing a seed round meant to bridge the gap between on-course and off-course play through its innovative physical and digital solutions. Albatross Golf — which boasts two flagship offerings: GolfTRK and Noonan — on Tuesday shared news of…