The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Not in Kansas anymore: Mycroft opens Kansas City, Silicon Valley offices
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. After a recent seed round that was topped off with a $50,000 LaunchKC grant, artificial intelligence startup Mycroft is moving from Lawrence to the City of Fountains. Mycroft — which developed an open-source, artificial intelligence device similar to Amazon Echo — not…
AOL founder Steve Case says innovators must become policy savvy
Get familiar with public policy or your company will get left behind. That was the forward-looking message that AOL founder Steve Case had for a group of about 200 investors and entrepreneurs at the 2016 Kauffman Fellows summit in Kansas City. Now the CEO of Revolution, Case argued that investors, entrepreneurs and policymakers will have…
Venture capitalist Keith Harrington opens up on KC investment culture
For most of the 200 Kauffman Fellows attending the Reunion VC Summit, it is their first time visiting Kansas City. To help them get a taste of the metro’s entrepreneurial ecosystem, Keith Harrington, Kauffman fellow and partner at Kansas City-based Fulcrum Global Capital, presented some cultural highlights at the summit Tuesday. Like many Midwestern cities,…
Events Preview: American Royal Tech BBQ
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we recommend these upcoming events for you. WEEKLY EVENT PREVIEW KC Roundtable When: October 27 @ 7:30am – 9:00am Where: Eggtc KC Roundtable is in existence to provide 20 and…