The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Humanizing text analysis, Stride marches to international growth
Computers can do a lot these days, but they can’t process feelings. After all, that’s what sets humans apart from machine — right? Not necessarily it seems, as one Kansas-City based artificial intelligence firm is challenging that notion with its text-analyzing tech that not only identifies subjects but also a writer’s sentiment. A graduate of…
Idle Smart earns $125K in national clean energy program
Idle Smart recently was dubbed a top clean-energy firm and won some substantial investment capital for its technology. Based in Kansas City, Kan., the company was voted by its peers as the top firm in the Energy: US 2016 program, nabbing $125,000 for its smart thermostat device for fleet vehicles, such as semi-trucks. The company’s…
With KC startup Edcoda, students learn as wizard saviors
Across the U.S., student engagement is declining. By the time students reach high school, 2 out of 3 them will become disengaged, according to Gallup’s 2015 figures. But one Kansas City-based startup is working to change that by making fun a top priority. Edtech startup Edcoda created the 3D, online role-playing game Coda Quest, which…
KCK opens up data portal for transparency, ‘public good’
In an effort to increase transparency and improve services, the City of Kansas City, Kan. is offering access to large swaths of public data via a portal that makes the information more digestible. Thanks to a new open data administrative order, KCK launched its new data portal Thursday for residents to see such information as…