The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
‘Nerds’ want to retool Kansas City nonprofits’ websites
‘Tis the season to help your fellow man — and their website. That seems to be the driving force behind a volunteer-led program to improve the digital presence of several Kansas City nonprofits. The Nerdery and its foundation will host the Overnight Website Challenge, which over the years has tapped hundreds of volunteers to complete…
Sustainable apartments in KC’s River Market will be among the world’s largest ‘passive houses’
The future of sustainable real estate development may be taking shape in Kansas City. The $60 million, 276-unit Second and Delaware project aims to not only be one of most environmentally conscious residential buildings but also a global example in sustainable housing, said Jonathan Arnold, CEO of Arnold Development Group. The Arnold Development Group along…
Seven local tech startups bring their innovations to KCMO
After 12 weeks of civic innovation, Kansas City’s Innovation Partnership Program culminated Tuesday with a demo day showcasing its seven participating startups. Launched in 2015, IPP pairs area startups with a department in the City of Kansas City, Mo. to not only identify new efficiencies but also offer the firm a chance to earn business…
Built on speed, grown through community: The Kansas City Startup Village marks 4 years
Editor’s note: St. Louis-based magazine EQ invited Startland News to write a feature story about one of the Kansas City’s innovation districts, Kansas City Startup Village, on the heels of its fourth anniversary. This story was originally published in EQ. As many entrepreneurs can attest, inspiration strikes anytime — including a late Sunday night. “This is going…