The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Made in KC opening two new stores in heart of city
T-shirts are great, Tyler Enders said, but local makers have so much more to offer. Retailer Made in KC is rapidly expanding its footprint across the metro to help Kansas City-based vendors reach an even broader customer base, said Enders, Made in KC co-founder. The company — which carries in its stores everything from locally…
Video: Made in KC expands footprint, mission to cultivate creativity
Made in KC — which carries in its stores everything from locally made barbecue sauce and candles to coasters, prints and T-shirts — is opening new locations at 11th Street and Baltimore Avenue downtown, and at 509 E. 18th St. in the Crossroads. The downtown space is set to debut Dec. 1 with a few features…
RiskGenius CEO named Entrepreneur of the Year at insurance symposium
Innovation in the insurance industry is lagging behind other sectors, but it’s quickly catching up, Chris Cheatham said. “Billions of dollars are now being invested in insurtechs, or new insurance technology solutions,” said Cheatham, CEO and co-founder of RiskGenius. “I think will see a lot more machine learning used to plow through all of the…
KCSourceLink earns international economic development award
An area entrepreneur support organization was recognized on an international stage thanks to its research on the Kansas City metro. KCSourceLink’s annual We Create KC report won the Gold Excellence in Economic Development Award at the International Economic Development Council on Sept. 19. The report tracks metrics associated with the health of the Kansas City…