Stripping Missouri’s supplier diversity goals stifles state’s prosperity potential, says women’s business advocate
October 31, 2024 | Startland News Staff
Ending nearly a decade of benchmarks that helped ensure greater equity in state contracts for businesses owned by minorities and women is a move in the wrong direction for Missouri, said Jennifer Brungardt, emphasizing the coming impact of lost opportunities for underrepresented entrepreneurs.

Gov. Mike Parson, R-Missouri, speaks at Union Station in Kansas City, March 2024; photo by Nikki Overfelt Chifalu, Startland News
“Diversity and economic growth will be stifled without proper support from our legislative authorities,” said Brungardt, associate director at the Kansas City office of the Women’s Business Development Center. “It is crucial for the development of diverse business owners — in both Kansas City and the state as a whole — that there is continued advocation for them. Rescinding the hiring goals is a step backward, not forward.”
Gov. Mike Parson, R-Missouri, earlier this month quietly rescinded 177 executive orders that he said no longer fit the needs of the Show-Me State “in an effort to leave state government better than he found it.”
“Since the very beginning, we have always looked to cut red tape, streamline bureaucracy, and reduce the size of government where possible,” said Parson. “This action today helps untangle a web of unnecessary and contradicting executive orders that no longer serve their intended purposes, ensuring more efficient and effective operations across state government.”
Among those executive orders: 15-06, a Gov. Jay Nixon-era measure from 2015 that set goals for state agencies to procure 10 percent of goods and services from both Minority and Women Business Enterprises (M/WBEs) to enhance their economic health and priority.
Information from the governor’s office did not offer detailed specifics for why 15-06 was rescinded, although Parson’s announcement broadly cited “legal concerns, given recent court rulings.”
The reference likely alludes to legal decisions that either banned or called into question the use of race as a factor in college admissions or investment decisions.
Regional groups like KCRising and the Greater Kansas City Chamber of Commerce have heralded supplier diversity as a key strategy in modern economic development.
RELATED: KC Chamber, businesses: We won’t back down from DEI initiatives
A spokesperson for the governor, Johnathan Shiflett, told Newsweek that the state is still obligated to develop a workforce that “reflects the diversity of Missouri citizens.”
Funds allotted to Missouri through the State Small Business Credit Initiative (SSBCI) as part of the Biden Administration’s American Rescue Plan, for example, include dictates to “help reduce barriers to capital access for traditionally underserved communities.”
A statement issued from the Women’s Business Development Center said Parson’s decision to rescind Missouri’s benchmarks undermine the state’s progress toward building a diverse talent pipeline and could hinder economic growth.
“In today’s rapidly evolving corporate landscape, DEI is more than just a rubber stamp; it is a vital component for success,” the WBDC said. “Yet, despite the increasing acknowledgment of DEI’s importance, many organizations — and now state agencies — continue to fall short in fully supporting these programs.”
“Genuine support for DEI initiatives is crucial for fostering an inclusive business environment, attracting top talent, and driving innovation — having been proven time and again that diversity is good for business,” the statement continued. “Now more than ever, we must advocate for policies that reinforce commitment to diversity and inclusion in our economy, rather than rescinding the progress that has been made over the years.”
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
Duo creates app-based audio tour exploring KC’s history of segregation
Most Kansas Citians are uninformed on the area’s segregated past, Nathaniel Bozarth said. “To be quite honest, I’m convinced that this ignorance is by design,” said Bozarth, a Kansas City ethnographer and host of the Wide Ruled podcast. “White America does not want to deal with the sins of our fathers and our own sins…
KC suburb ranked among nation’s best cities for Hispanic entrepreneurs
Strong purchasing power for Hispanics in one Johnson County community helped land the suburb on a new ranking of the best cities for Hispanic entrepreneurs. Overland Park, Kansas, cracked the list’s overall top 25, according to WalletHub, a personal finance website that examined more than 180 cities across the United States. The survey pool included…
Fund Me, KC: East Aster Brewing hopes to heal Kansas City from the soil up
Editor’s note: Startland News is continuing its “Fund Me, KC” feature to highlight area entrepreneurial efforts to accelerate businesses or projects. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com. Today’s featured campaign from Kansas City-based East Aster Brewing, which applies lessons from microbiology and microbrewing to gardening in…
Venture for America class comes ‘together like lightning’ for Friday job fair in KC
National fellowship program Venture for America is hoping to boost regional startups with an infusion of new talent. VFA, a two-year program for recent college graduates who want to learn how to build businesses, is planning one of its four regional job fairs Friday in Kansas City. The group — which launched in Kansas City…
