A simple sauce passed down six generations is headed to your table; Lenexa man says that’s his family’s great legacy

September 6, 2024  |  Nikki Overfelt Chifalu

Jack Williams with Grandma Morrelli’s pasta sauce at Hen's House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

Jack Williams’ dream of seeing his great-grandmother’s picture in every grocery store across the country is one step closer to reality as the Lenexa entrepreneur’s jars of Grandma Morrelli’s pasta sauce — emblazoned with her photo — hit Kansas City shelves. 

“I’m trying to honor her and family traditions,” he said, describing how the venture preserves his family’s culinary history.

The pasta sauce — developed more than 125 years ago by Williams’ ancestor Angeline, on the family farm in Cassville — can now be found at about 30 area grocery stores, including Balls Food Stores (various Hen House, Price Chopper, and Sun Fresh locations) and several Hy-Vee locations. Next, he’s hoping to get into area Cosentino’s stores.

“It’s a good story; it’s a good sauce,” Williams said. “The whole nine yards.”

Although his great-grandmother died when was 10 or 11, Williams said, he remembers her frequently making homemade pasta noodles. His great-grandparents immigrated from Italy to southern Missouri.

“She rolled it out on this great big pasta board,” he explained. “And she used this thing — my mother had one of them and all the women back then had one — this fold-out thing to hang clothes on in your house when you couldn’t hang them outside. She would cut the pasta and hang it there in her house.”

“She was a wonderful lady,” Williams added, noting his colorful great-grandmother also raised parakeets.

Grandma Morrelli’s pasta sauce on the shelf at Hen’s House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

The classic sauce — passed down through six generations — features a zesty tomato taste with just a hint of sweetness, he noted.

“It’s got a bunch of the basic spices in it, but it’s not overpowering,” he continued. “It’s not too sweet, it’s not too spicy, it’s not too bold. It’s just a good, basic sauce because that’s what everybody loves. That’s what the average person loves.”

Eventually, he added, he would like to come out with a heartier, stronger sauce to add to the lineup.

With the sauce only on local shelves for about a month, Williams has been busy sampling and promoting it. He’ll be at the Hen House in Olathe Saturday morning and the Hen House in Fairway on Saturday afternoon; plus the Price Chopper in Roeland Park on Sunday morning and the Price Chopper in Shawnee on Sunday afternoon, providing samples.

Pickled aspirations

Great Gran’s Home Style Pickles

This isn’t the first time Williams has jarred one of his great-grandmother’s recipes. She’s also known for her dill pickles. 2010 started Great Gran’s Homestyle Pickles in 2010.

“They had a cellar in the bottom of the house — they built this house in the early 1900s — and that’s where she stored the pickles and all the canned goods,” he recalled. “I remember my brother and I and our cousins, we would go down there and it was scary.”

The pickles, however, were a hit. Before he sold the business to a relative in 2015, Great Gran’s pickles were sold in about 45 area stores.

“I personally have canned over 25,000 jars of pickles,” Williams added.

Although he’s not running the business anymore, Williams still has dreams that the pickles — like the pasta sauce — will be sold nationwide.

“I’m actually not in this for the money,” he said, “but because I want to leave something for my great grandchildren and my grandchildren.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        AI disruption

        Merit-based economy is an illusion ripe for AI disruption, talent coop founder says

        By Tommy Felts | April 20, 2018

        Organizing Midwest talent to use artificial intelligence and machine learning to combat societal challenges like income inequality could be a powerful tool for a new generation of problem solvers, said Brian Curry. “I truly believe in the possibility of artificial intelligence for changing the way we look at jobs, income, capitalism, poverty, wealth disparity, disease…

        Raja Ramachandran, Ripe.io, Sprint Accelerator

        Video: Check out 8 elevator pitches from this year’s Sprint Accelerator companies

        By Tommy Felts | April 19, 2018

        With a cohort of companies ranging from artificial intelligence to organic ice cream sandwiches, Sprint Accelerator demonstrates its strength by creating an environment where founders and their teams can learn and develop alongside disparate forms of innovation, Doug Dresslaer said. “They’ve all started realizing they can work together — they’re all on the same side,”…

        Kemet Coleman, Kemet the Phantom

        KCultivator: Kemet Coleman urges KC to think progressively, says music kept him alive

        By Tommy Felts | April 19, 2018

        Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. From the Royals to slow jams with Mayor Sly James, Kansas City serves as an inspirational force in Kemet…

        Susan Chambers and Miriam Rivera, Ewing Marion Kauffman Foundation Board of Trustees

        Former Walmart exec, VC founder who was second attorney for Google joining Kauffman trustees

        By Tommy Felts | April 18, 2018

        Editor’s note: Startland News, in its capacity as a nonprofit digital magazine, is financially supported by the Ewing Marion Kauffman Foundation. Two high-powered women are expected to bring diverse business, investment and education backgrounds to the table of one of Kansas City’s leading entrepreneurship engines. Susan Chambers, a five-time “50 Most Powerful Women in Business”…