A simple sauce passed down six generations is headed to your table; Lenexa man says that’s his family’s great legacy

September 6, 2024  |  Nikki Overfelt Chifalu

Jack Williams with Grandma Morrelli’s pasta sauce at Hen's House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

Jack Williams’ dream of seeing his great-grandmother’s picture in every grocery store across the country is one step closer to reality as the Lenexa entrepreneur’s jars of Grandma Morrelli’s pasta sauce — emblazoned with her photo — hit Kansas City shelves. 

“I’m trying to honor her and family traditions,” he said, describing how the venture preserves his family’s culinary history.

The pasta sauce — developed more than 125 years ago by Williams’ ancestor Angeline, on the family farm in Cassville — can now be found at about 30 area grocery stores, including Balls Food Stores (various Hen House, Price Chopper, and Sun Fresh locations) and several Hy-Vee locations. Next, he’s hoping to get into area Cosentino’s stores.

“It’s a good story; it’s a good sauce,” Williams said. “The whole nine yards.”

Although his great-grandmother died when was 10 or 11, Williams said, he remembers her frequently making homemade pasta noodles. His great-grandparents immigrated from Italy to southern Missouri.

“She rolled it out on this great big pasta board,” he explained. “And she used this thing — my mother had one of them and all the women back then had one — this fold-out thing to hang clothes on in your house when you couldn’t hang them outside. She would cut the pasta and hang it there in her house.”

“She was a wonderful lady,” Williams added, noting his colorful great-grandmother also raised parakeets.

Grandma Morrelli’s pasta sauce on the shelf at Hen’s House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

The classic sauce — passed down through six generations — features a zesty tomato taste with just a hint of sweetness, he noted.

“It’s got a bunch of the basic spices in it, but it’s not overpowering,” he continued. “It’s not too sweet, it’s not too spicy, it’s not too bold. It’s just a good, basic sauce because that’s what everybody loves. That’s what the average person loves.”

Eventually, he added, he would like to come out with a heartier, stronger sauce to add to the lineup.

With the sauce only on local shelves for about a month, Williams has been busy sampling and promoting it. He’ll be at the Hen House in Olathe Saturday morning and the Hen House in Fairway on Saturday afternoon; plus the Price Chopper in Roeland Park on Sunday morning and the Price Chopper in Shawnee on Sunday afternoon, providing samples.

Pickled aspirations

Great Gran’s Home Style Pickles

This isn’t the first time Williams has jarred one of his great-grandmother’s recipes. She’s also known for her dill pickles. 2010 started Great Gran’s Homestyle Pickles in 2010.

“They had a cellar in the bottom of the house — they built this house in the early 1900s — and that’s where she stored the pickles and all the canned goods,” he recalled. “I remember my brother and I and our cousins, we would go down there and it was scary.”

The pickles, however, were a hit. Before he sold the business to a relative in 2015, Great Gran’s pickles were sold in about 45 area stores.

“I personally have canned over 25,000 jars of pickles,” Williams added.

Although he’s not running the business anymore, Williams still has dreams that the pickles — like the pasta sauce — will be sold nationwide.

“I’m actually not in this for the money,” he said, “but because I want to leave something for my great grandchildren and my grandchildren.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        After waning state support, Kansas Bioscience Authority will go private

        By Tommy Felts | December 31, 2015

        A formerly state-backed investment organization for Kansas bioscience businesses will soon be transitioning from a public to private organization. After dwindling support from the State of Kansas, the Kansas Bioscience Authority’s board recently voted unanimously to shift the organization to the private market in 2016, allowing portfolio companies to partner with investors in the private…

        Rightfully Sewn founder stitches a vision for Kansas City’s fashion future

        By Tommy Felts | December 29, 2015

        Poised, posh and purposeful, Jennifer Lapka Pfeifer sits straight as a board at Kaldi’s coffee shop with unwavering eye contact. Donning a contoured-floral blue and white dress, Lapka smiles as she poetically recalls painting in high school and learning to sew with her grandmother in rural Kansas. Those experiences fostered a love for fashion, art…

        By the Numbers: A look at Midwest tech investment in 2015

        By Tommy Felts | December 28, 2015

        Startland News recently distilled a report by Lead Bank and investment research firm CB Insights that analyzed the Midwest tech investing scene. Here are a few more of the findings from the nearly 40-page report, as presented by Startland’s Kat Hungerford.  

        Shawnee tax incentives aim to lure startups to the ‘burbs

        By Tommy Felts | December 28, 2015

        The City of Shawnee is poised to kick off a tax incentive program that hopes to attract “high-growth” tech companies to the area by alleviating initial startup costs. Shawnee City councilman Brandon Kenig said that the “Startup Workforce Relocation and Expansion Program” will encourage job growth and innovation in one of Kansas’ fastest growing cities.…