A simple sauce passed down six generations is headed to your table; Lenexa man says that’s his family’s great legacy

September 6, 2024  |  Nikki Overfelt Chifalu

Jack Williams with Grandma Morrelli’s pasta sauce at Hen's House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

Jack Williams’ dream of seeing his great-grandmother’s picture in every grocery store across the country is one step closer to reality as the Lenexa entrepreneur’s jars of Grandma Morrelli’s pasta sauce — emblazoned with her photo — hit Kansas City shelves. 

“I’m trying to honor her and family traditions,” he said, describing how the venture preserves his family’s culinary history.

The pasta sauce — developed more than 125 years ago by Williams’ ancestor Angeline, on the family farm in Cassville — can now be found at about 30 area grocery stores, including Balls Food Stores (various Hen House, Price Chopper, and Sun Fresh locations) and several Hy-Vee locations. Next, he’s hoping to get into area Cosentino’s stores.

“It’s a good story; it’s a good sauce,” Williams said. “The whole nine yards.”

Although his great-grandmother died when was 10 or 11, Williams said, he remembers her frequently making homemade pasta noodles. His great-grandparents immigrated from Italy to southern Missouri.

“She rolled it out on this great big pasta board,” he explained. “And she used this thing — my mother had one of them and all the women back then had one — this fold-out thing to hang clothes on in your house when you couldn’t hang them outside. She would cut the pasta and hang it there in her house.”

“She was a wonderful lady,” Williams added, noting his colorful great-grandmother also raised parakeets.

Grandma Morrelli’s pasta sauce on the shelf at Hen’s House in Leawood, Kansas; photo by Nikki Overfelt Chifalu, Startland News

The classic sauce — passed down through six generations — features a zesty tomato taste with just a hint of sweetness, he noted.

“It’s got a bunch of the basic spices in it, but it’s not overpowering,” he continued. “It’s not too sweet, it’s not too spicy, it’s not too bold. It’s just a good, basic sauce because that’s what everybody loves. That’s what the average person loves.”

Eventually, he added, he would like to come out with a heartier, stronger sauce to add to the lineup.

With the sauce only on local shelves for about a month, Williams has been busy sampling and promoting it. He’ll be at the Hen House in Olathe Saturday morning and the Hen House in Fairway on Saturday afternoon; plus the Price Chopper in Roeland Park on Sunday morning and the Price Chopper in Shawnee on Sunday afternoon, providing samples.

Pickled aspirations

Great Gran’s Home Style Pickles

This isn’t the first time Williams has jarred one of his great-grandmother’s recipes. She’s also known for her dill pickles. 2010 started Great Gran’s Homestyle Pickles in 2010.

“They had a cellar in the bottom of the house — they built this house in the early 1900s — and that’s where she stored the pickles and all the canned goods,” he recalled. “I remember my brother and I and our cousins, we would go down there and it was scary.”

The pickles, however, were a hit. Before he sold the business to a relative in 2015, Great Gran’s pickles were sold in about 45 area stores.

“I personally have canned over 25,000 jars of pickles,” Williams added.

Although he’s not running the business anymore, Williams still has dreams that the pickles — like the pasta sauce — will be sold nationwide.

“I’m actually not in this for the money,” he said, “but because I want to leave something for my great grandchildren and my grandchildren.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Gigabit City Summit

        KC nonprofit leader will advise FCC committee on broadband

        By Tommy Felts | May 19, 2017

        The leader of an area nonprofit focused on making Kansas City a digital leader will be offering his broadband expertise to a Federal Communications Commission committee. KC Digital Drive managing director Aaron Deacon was recently appointed to a group within the Federal Communications Commission’s Broadband Deployment Advisory Committee. Deacon’s group — Competitive Access to Broadband…

        Bringing grub to KC food deserts, Rollin’ Grocer to expand impact after contest win

        By Tommy Felts | May 19, 2017

        While he takes pride in his roots, Priest Hughes said it saddens him to see a staple of life — fresh food — become so difficult to attain in parts of Kansas City. Over the course of a decade, Hughes has noticed several grocery stores in his neighborhood close at an alarming rate. Purchasing fresh,…

        Bungii Ben Jackson

        Truck-sharing app Bungii hauling early success, eyeing expansion

        By Tommy Felts | May 18, 2017

        Less than a year after its launch, Kansas City-based truck-sharing app Bungii is gaining significant traction. In addition to expanding its platform from only Kansas City to include Lawrence, Bungii has tapped hundreds of users that temporarily need a truck to haul their stuff. Led by two recent college graduates, Ben Jackson and Harrison Proffitt, Bungii’s on-demand…

        Kauffman Foundation: National startup activity continues to improve

        By Tommy Felts | May 18, 2017

        National startup activity grew slightly in 2016, a consecutive three-year improvement that reached pre-Great Recession levels, according to the Ewing Marion Kauffman Foundation. However, in the long-term view startup activity is still in decline when compared to the 1980s,  the 2017 Kauffman Index of Startup Activity found. Victor Hwang, vice president of entrepreneurship at the…