Becca Castro redesigned, rebooted LaunchKC; now she’ll lead KCSourceLink, one of KC’s premier startup champions
August 13, 2024 | Startland News Staff
KCSourceLink’s new director and network builder brings more than two decades of experience and a shared passion for helping aspiring and seasoned entrepreneurs grow their businesses, leaders of the organization said Tuesday.
Becca Castro, who most recently led LaunchKC from within the Economic Development Corporation of Kansas City (EDCKC), begins the role Aug. 19.
Becca Castro, then-leader of LaunchKC, speaks in November 2023 at the LaunchKC grants competition celebration during Global Entrepreneurship Week-Kansas City; photo by Tommy Felts, Startland News
“I’m thrilled to join such a remarkable organization dedicated to fostering entrepreneurship and connecting our region’s business owners with the resources they need to accelerate their success,” Castro said. “Elevating entrepreneurs and promoting inclusivity have been central to my career, and I look forward to continuing these efforts with a team that creates opportunities and meets the needs of doers, dreamers and makers.”
In her new role, Castro will work beside the 230-plus business-building organizations in the KCSourceLink network to make resources more visible and accessible to entrepreneurs and small business owners and to improve the capacity and resiliency of Kansas City’s entrepreneurial support nonprofits. She will also do the same on a statewide scale for MOSourceLink. KCSourceLink and MOSourceLink are programs of the UMKC Innovation Center, which houses a suite of organizations and programs that elevate entrepreneurs to help them succeed.
As a network builder with KCSourceLink, Castro will focus on civic engagement, relationship building and community partnerships to advance entrepreneurship across the region and further develop one of the most well-connected entrepreneur ecosystems in the country. Through the KCSourceLink hotline — (816) 235-6500 — she will manage thousands of incoming requests from entrepreneurs and business owners as well as corporate and community leaders who want to connect with Kansas City entrepreneurship.
Castro already is a member of the 2024 planning committee for Global Entrepreneurship Week-Kansas City, which is coordinated by KCSourceLink.
Michael Carmona previously served as director of KCSourceLink, but transitioned internally this spring to a position as community relations and impact manager for the UMKC Innovation Center.
Becca Castro, LaunchKC, stands to announce a funding award during the 2022 Pure Pitch Rally at the Burns & McDonnell Global Headquarters Auditorium; Startland News photo
Kansas City entrepreneurs and advocates might know Castro best from her time as the director of entrepreneurship for EDCKC — specifically her work leading LaunchKC, a nonprofit entrepreneurship support initiative of EDCKC and the Downtown Council.
During her tenure with the popular grants program, she redesigned the initiative after a four-year hiatus, helping to revive its ability to provide funding, office space, education and mentorship to pre-seed and seed-stage tech startups.
Castro previously was vice president of workforce development at Skilled KC, a Ewing Marion Kauffman Foundation initiative.
“Becca brings a deep knowledge of the entrepreneurial ecosystem and a passion for helping entrepreneurs reach the next level so they can create opportunities in our communities and elevate Kansas City to be the most entrepreneurial city in America,” said Maria Meyers, executive director of the UMKC Innovation Center. “We are excited to see how we can further leverage the collective power of the 230-plus business building organizations and their partners in the Kansas City region to make entrepreneurship more accessible to more people and elevate our metro.”
Castro’s appointment comes at an exciting time for the Kansas City regional ecosystem as it has just completed a strategic planning process to determine how Kansas City can be a place “where everyone is empowered to pursue their passion through entrepreneurship, advancing an innovative and prosperous community,” the UMKC Innovation Center said in a press release.
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
C2FO accesses $30M investment with World Bank-backed IFC to expand KC firm’s working capital platform
A just-announced capital infusion for Leawood-built C2FO reflects a shared commitment with global partners to boosting jobs and strengthening economic opportunities — notably for micro, small and medium enterprises in emerging markets worldwide. The $30 million funding round features investment from the International Finance Corporation (IFC), a member of the World Bank Group, and existing…
Park capping I-670 gets an official name: South Loop project to honor longtime Republican bridge-builder
Kansas City’s high-profile South Loop Project — a proposed sustainable urban park capping a portion of I-670 — now has a name that pays homage to a leader who played a key role in launching the project: Roy Blunt Luminary Park. “As a working title, the South Loop Project has served us well,” said Jeff…
Not just a pet project: Why this KC e-commerce team adopted a dog supplement brand as its own
The Morgans — the family behind Marknology, a bootstrapped digital marketing firm specializing in Amazon sales — are taking a dog supplement brand that they built as a client to the next level now as owners, they shared. Waggedy — veterinarian-formulated supplements to keep dogs healthy and active, launched by Ben Bellinson in 2015 in…
She’s the mixologist of melt: Jess Priemer blends a cocktail of Kansas City into candle scents
With niche blends like 18th & Vine (whiskey, tobacco, and rose) and KC BBQ (hickory, oak, and BBQ sauce), Jess Priemer evokes memories and local landmarks with the lighting of each wick. Her candles are the best part of what makes Kansas City uniquely home, she said. “I love this city, like everybody else around…