Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
The Neighbrohood aims to build an entrepreneur network for KC men, leader says
Sunday’s debut public event from The Neighbrohood is about generating fellowship and conversation among young professionals, entrepreneurs and any other men working to make Kansas City thrive, Patrick Green said. “Our vision in that is to see Neighbrohood as a place for brotherhood, and our mission is to be change agents that strengthen men through…
UMKC entrepreneur competition ups prize money to $75K
For the second consecutive year, the University of Missouri-Kansas City has boosted prize money for its premier entrepreneurial competition. Eligible student teams will now vie for $75,000 in total awards through the Regnier Venture Creation Challenge Competition and new Blue KC Healthcare Innovation Prize. “The Regnier Venture Creation Challenge has become one of the signature…
KC designers: Send us your anti-gun violence messages, we’ll make the protest signs
Young people marching Saturday as part of nationwide anti-gun violence demonstrations deserve for their messages to be seen and heard, said Spencer Branham. Solid, impactful design will help, he added. Members of AIGA KC, a professional organization for Kansas City graphic designers, are now accepting submissions ahead of Saturday’s March For Our Lives events, said…
KC Shave Company cuts its own niche with blades of disruption
A well-groomed man needn’t choose merely between cheap, breakable, throwaway razor blades and high-end, pricey shaving kits, said Mike Knopke, co-founder of KC Shave Company. On their way to building “a shaving empire,” Knopke and co-founder Joe Henderson hope to fill the gap amid a landscape of disposable and over-priced options, they said. A current…