Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
#MomFund: Unruh Furniture builds more than tables inside a century-old church off KC’s Main Street
A table can mean stability, said Sam Unruh, founder of Unruh Furniture. It’s four legs help provide the emotional support for a home. “Growing up, my family ate together every night at the table. We all had our spots and still do to this day,” said Unruh, whose custom, made-to-order furniture business operates out of…
Second Edison Spaces flexible office site designed for uncertainty of startup life
Growing a startup is risky enough, said Matt Druten, co-founder of Edison Spaces — entrepreneurs shouldn’t have to worry about finding and maintaining an office. “Changes are unexpected. Nobody really knows where their company is going to be in six months,” he said. “Is my startup going to double in size? Is it going to…
Digital Crossroads: Techstars sees hints of KC’s future in its history as a collision point of ideas
Techstars’ Oct. 11 programming during Techweek Kansas City finds inspiration in the past, Lesa Mitchell said, but it focuses on the metro’s future at a digital crossroads. “In the old days, it was called the crossroads because this was actually where all the trains were going through from Mexico to Canada, and east and west…
Jasmine Diane: ‘My Girl Story’ empowerment is bigger than T-shirts, Instagram
Jasmine Diane Cooper dreams of inspiring women across the world with the My Girl Story movement, she said. “[As women] we will tear ourselves down or we look for things that kind of separate us, but we all have the same struggle,” said the social media influencer and rising star on the Kansas City marketing…