Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Plaza food hall returns with Lula’s, Guy’s, J. Rieger and more KC foodie favorites inside
A hotel food hall — just up the hill from a main artery of the Country Club Plaza — is planning a restaurant rally this week; reopening its shared culinary experience with some of the Kansas City food scene’s biggest local brands and a food hall rarity: full-service. Under new management, a new name, and…
Fit Truk shifts gears, building mass by scaling custom-built mobile gyms across US
Fit Truk has traded its hometown workout circuit for a manufacturing floor and an international sales map. The Kansas City-born company is now producing custom-built mobile gyms for clients across the country and abroad. “We have three different models of trucks,” said Josh Guffey, co-founder of Fit Truk. “We have trucks going out all over…
Down to vibes: Fans of fellow their musicians form Kansas City dream pop group Silvee
Kansas City’s lineup of creative talent plays best when musicians can plug into bands where they’re needed most, said Sky Cowdry, describing an inclusive local music scene built on shared resources, and sounds. Silvee — a singer-songwriter-driven dream pop group infused with rock and roll (and set to perform at Tuesday’s Small Biz to Watch…
‘Economic eviction notice’: Property owners decry tax spike as ‘death sentence for small business’
Critic of tax office says Jackson County is betting most property owners hit with inflated bills are too intimidated to appeal State lawmakers could be Jackson County business owners’ last hope, said Ian Davis, testifying Wednesday in the Missouri state capitol about spiking property tax assessments that have seen entrepreneurs hit with increases of up…