Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
KC Chamber, businesses: We won’t back down from DEI initiatives; city’s top diversity advocates honored
LeAna Flores knows those three little letters — DEI — can trigger a lot of people these days, she said. “For me, as a DEI (Diversity, Equity and Inclusion) practitioner, I live and breathe by this quote — especially in the climate that we have right now — ‘They tried to bury us, but they…
‘We are each other’s bootstraps’: Pay-It-Forward cafe says pressure to serve neighbors is back
The reopening of Thelma’s Kitchen — a pay-it-forward restaurant on Troost Avenue — not only flips the menu on the “soup kitchen” concept, but serves as an anchor of compassionate, community-focused care in the face of neighborhood gentrification, said Father Justin Mathews. “We view what we’re doing here as kind of like urban acupressure,” said…
KC-infused Rally Gin pours capital investment into plans for expanding the brand south
A liquor brand distilled from the vision of three Kansas City natives is expanding to Texas after landing national exposure and a key investment meant to elevate minority-owned spirit and beverage companies. Tim McCoy, co-founder of Rally Gin, shared his excitement and the impact of capital investment firm Pronghorn’s backing. “Pronghorn is just awesome. Their…
Union Station tapped for GEWKC base camp; training for treps arrives Nov. 19-21 in KC
When GEWKC pulls into Kansas City this fall, the metro’s largest educational entrepreneurship event will be stationed within one of the community’s crown jewels — a link to the past that points to a brighter future for the regions’ innovators, said Chante Keller. KCSourceLink on Thursday formally announced Union Station as the 2024 base camp…