Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Crown prime location: How two KC foodies are creating Museum of BBQ in one of the world’s barbecue capitals
A new museum — showcasing Kansas City as a barbecue capital of the world, as well as how meat takes on its famous flavors — is set to open in spring 2025 the Crown Center Shops, led by two veterans of the local food scene, and complete with barbecue baked beans ball pit. The aptly…
‘Wonderful things anywhere’: Entrepreneurs share keys to ‘Main Street’ success
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. COLUMBIA, Missouri — When Willy Schlacks noticed what he said were inefficiencies plaguing…
Sweet Peaches wants a bigger piece of the pie; crowdfunding could scale this small biz across US
Community support will be key for Sweet Peaches Cobblers next batch of growth, said Denisha Jones, announcing plans to use Kickstarter funding to pack her flavorful and beloved family desserts into the freezers of more major retailers across the U.S. Already a local Kansas City favorite, Sweet Peaches Cobbler can be found in more than…
Jeremy Terman turned a likely ‘no’ into a tech career; his advice: Don’t wait for permission to start
The biggest risks are in doing nothing, said Jeremy Terman, encouraging entrepreneurship students at UMKC to take the plunge — even if at times the world might be telling them they aren’t ready. “You don’t have to be in a box. You don’t have to listen to what the rules are,” said Terman, an investor…