Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
KCK: First for Google Fiber, close to last for connectivity
Despite being the first city to land Google Fiber, Kansas City, Kan., still made the list of the worst-connected cities in 2014. Not only did the city make the list — it made top 10. The National Digital Inclusion Alliance aggregated the list from the 2014 American Community Survey data released by the U.S. Census Bureau last…
Summer fundin’ — it happened so fast
Kansas City startups snagged a load of capital over the summer. Often earmarked for product development, hiring or both, the funds represent new injections of capital that startups hope will boost their businesses to become the next big thing out of Kansas City. In total, 23 startups raised more than $56.8 million, which is not…
90 on the Clock: Rawxies’ vegan treats
90 on the Clock: Rawxies’ vegan treats By John McGrath, KCPT, and Bobby Burch, Startland News Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the second episode in the five-part series. Rawxies founder Callie England may best be defined by her tenacity. England, who…
Techweek commits to five more years in KC
With more than 5,000 attendees last week in Union Station, Kansas City more than doubled the expected participation in Techweek, a week-long technology conference. In fact, Kansas City performed so well that Techweek is coming back for at least five more years. Techweek CEO Katy Lynch said that the conference was anticipating about 2,500 attendees, but…