Matt Watson scales third startup to exit; shifting full capacity to his tech services company
July 8, 2024 | Nikki Overfelt Chifalu
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed.
Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity.
Click here to read more about the exit.
Matt Watson, At Capacity, Full Scale
The catalyst for At Capacity — a smart advertising platform geared toward small business owners who offer home services like plumbing, HVAC, and electrical work — was developed when Watson joined Edina, Minnesota-based CAMP Digital in May 2022 as its EVP of Software Development and worked alongside Stapleton.
“This was a great example of working with an existing company that has ideas but they don’t have the ability to execute on them internally,” Watson explained. “Meg and I were able to partner with CAMP Digital to take their idea and get it to market. We were so successful at it that they decided to buy the company back to keep it as their own strategic advantage in the market.”
“More entrepreneurs should look to partner with existing corporations to help them take their ideas and bring them to market,” he added.
The sale marks the third startup exit for Watson, who is also the co-founder of Full Scale and host of the Startup Hustle podcast. Following the $147 million sale of VinSolutions in 2011, he sold his second venture — the APM solutions startup Stackify LLC — to privately owned Huntington Beach, California-based Netreo in 2021.
Editor’s note: Full Scale is a financial supporter of Startland News. Matt Watson is expected to be featured at Startland News’ next Innovation Exchange event — July 17 at Plexpod Flashcube — as part of a conversation on entrepreneurial expertise. Click here to register.
“It is hard to believe, honestly,” Watson noted. “Successfully creating any kind of tech company is hard. Somehow I have started and exited three SaaS companies, plus I own Full Scale which is doing great with 300 employees.”
“The biggest difference [with At Capacity] was the short timeframe,” he continued, noting the short but productive interlude between its founding and sale.
Watson plans to remain involved in assisting the CAMP Digital team with the At Capacity product, he said, but his primary focus will be on Full Scale — a tech services company that helps client businesses build teams of software engineers.
“I started At Capacity before I knew I was going to buy out my business partner at Full Scale and become the CEO,” he explained.
RELATED: Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
In address to Congress, Victor Hwang urges action on entrepreneurship deficit
Tapping into his own entrepreneurial story, the Ewing Marion Kauffman Foundation’s vice president of entrepreneurship testified before Congress on cutting obstacles to starting a business. Before the U.S. House Small Business Committee, Victor Hwang joined an expert panel of entrepreneurs and researchers to discuss common struggles entrepreneurs face, possible solutions and emerging trends. As Republican…
Kansas City milkman Matt Shatto launches new ag tech company
Matt Shatto — co-founder of the the popular Kansas City dairy Shatto Milk Company — is trailblazing new sustainable tech to help farmers reap more crops and reduce costs. Launched in 2016, Kansas City-based TerraManus Technologies created a patented device that helps farmers better manage soil and allocate water resources. The “TerraStar Disk” looks like a plastic…
Google Fiber losing ‘hundreds’ of employees but continues KC expansion
Google Fiber is reportedly trimming its employee count after announcing its new CEO. Business Insider reports that months after its former CEO Craig Barratt resigned, Google Fiber has hired Gregory McCray as the new leader of Access, the division of Google’s parent company Alphabet that includes Google Fiber. The gigabit provider also will lose “hundreds”…
Urban TEC is building a more diverse STEM workforce
Despite a U.S. tech workforce that’s grown more than 80 percent in the last 20 years, less than one percent of black women are employed in STEM careers. As a black women in technology herself, Ina Montgomery took this statistic as a call to action to empower black women. “You’re going to need have a…