Before restaurant’s debut, this KC founder’s expansion was threatened by predatory loans
June 17, 2024 | Mike Sherry
Editor’s note: The following story was originally published by AltCap, an ally to underestimated entrepreneurs that offers financing to businesses and communities that traditional lenders do not serve.
There’s nothing quite like the crackling warmth at the heart of a campsite.
“I just love what the fire does,” said Amante Domingo. “It brings people around, and it brings people together.”
Domingo, 38, has incorporated wood-fired cooking into the menu of his restaurant, The Russell, at 3141 Main St. in Kansas City, Missouri. But his operation almost went up in smoke last year after he fell prey to aggressive pitches offering easy financing.
Domingo opened The Russell in 2016 as a catering business, adding the restaurant component a year later.
His background in design and photography translated well to creating dishes. Plus, he grew up harvesting produce on his father’s organic farm, helped in his parents’ farm-to-table restaurant in downtown St. Joseph, Missouri, and rose from server to managing partner while working at The Classic Cup on the Country Club Plaza.
Things got dicey for Domingo as he was working to open his second restaurant, NOKA, which specializes in rustic Japanese cuisine. He opened the restaurant, at 334 E. 31st St., in Kansas City in April 2023.
The need for a new HVAC system — and other unforeseen expenses — drained Domingo’s $90,000 bank loan before he finished restoring the space, which was once home to the Empire Room nightclub.
With few options, Domingo turned to merchant cash advances (MCA).
MCAs offer businesses quick cash in exchange for a percentage of future credit card transactions.
Much like consumer payday loans, MCAs are risky because borrowing costs, including fees, can equate to interest rates of 50 to 100 percent or higher. MCAs can also strain cash flow, especially for businesses with fluctuating sales.
Domingo borrowed about $450,000 from three MCA companies and racked up hundreds of thousands of dollars in credit card debt. His combined monthly payments reached about $75,000.

Amante Domingo, The Russell, NOKA; photo by Bobby Burch, AltCap
The Russell was in jeopardy because the MCA payment was eating up a huge chunk of its credit card receipts. Domingo was losing the race to open Noka in time to help pay down the debt.
“It was terrifying,” he said. “I was financially hemorrhaging so badly that I needed to find a way out.”
He turned to AltCap, which had provided him a loan early in the COVID-19 pandemic. As a customer of The Russell, AltCap CEO Ruben Alonso III had also encouraged Domingo to seek assistance from AltCap if needed.
AltCap provided a loan that helped Domingo pay down his debt. His monthly payments are one-fifth of what they were when he was in trouble.
AltCap’s review was thorough, Domingo said.
“But the best part of the process is that they really cared about the local business. It wasn’t just about (profit and loss statements) and financials,” he said. “The writing was on the wall, and they knew the situation I was in, and so where other banks were like, ‘I can’t loan you any more money,’ AltCap was able to figure out the best way to navigate through it.”
Domingo said that he’s currently working on building a new speakeasy with and outdoor patio below NOKA. The Japanese farmhouse style restaurant, located at 334 E 31st St., has quickly become one of Kansas City’s trendiest restaurants. Read more about NOKA and its creative dishes here.

2024 Startups to Watch
stats here
Related Posts on Startland News
Taste tested: This entrepreneur’s proven pairing puts KC red wine chocolate on the map
Wine and chocolate: a classic pairing that compelled chemist-turned-entrepreneur Shawn Hall to concoct what he believes is the perfect combination of two beloved tastes. Cocoavino — his velvety blend of Belgian dark chocolate and a complex red wine reduction that first debuted on the market in 2021 — recently skied to the national stage at…
Photos: Founders score electric vibes, human connections with Startup Crawl’s return
Even tech startups benefit from one-on-one conversations with peers and the public, founders said, reflecting on the connections, collisions and real-time feedback earlier this month during Startland News’ Startup Crawl in downtown Kansas City’s Power & Light District. “It was an incredible experience that allowed for free-flow conversations and engaging activities between myself and the…
How Kelly Clarkson’s well-timed Father’s Day gift boosted a KC entrepreneur’s nonprofit
Life’s recent whirlwind initially shocked James Hogue — the newly-minted “rad dad” who earned a shoutout (and a couple thousand dollars) on the Father’s Day edition of Kelly Clarkson’s hit daytime talk show. “My first thought was, ‘Is this really happening?’” the Kansas City dad and certified doula said. The founder of Fathers Assisting Mothers…
Venture Noire is ready to activate KC with focus on improving outcomes for Black entrepreneurs
Venture Noire comes to Kansas City late this month with a two-day event to help early-stage entrepreneurs plan their next moves and reintroduce the Northwest Arkansas-based nonprofit to local business owners. Planned for June 26-27 at Keystone CoLAB, the “KC’s Playbook for Entrepreneurial Excellence” event is expected to feature a boot camp with workshops on…
