Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
The WTF series: ‘API’
On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot. APIs — or Application Programming Interfaces — are everywhere. You just don’t see them everyday. Unless you’re…
Techweek makes intro to Kansas City
It only seems fitting that bass-thumping techno music would introduce Kansas City’s most anticipated technology conference. National tech conference Techweek — which will be in Kansas City from Sept. 14 to Sept. 20 — made its official introduction into the Kansas City community Monday evening with a party at the Sprint Accelerator. After arriving in Kansas City only six hours earlier,…
Who’s who of KC tech industry on Techweek 100 list
If you’ve ever worked in the Kansas City tech industry, chances are you know dozens of the faces appearing on the Techweek 100 list. Featuring such figures as Sprint CEO Marcelo Claure and Think Big Partners Managing Director Herb Sih, the list “identifies leaders who have made a significant impact on the technology and innovation…
Education innovation puts KC on the map
Kansas City and education don’t always receive positive press, but this week, the tides have changed. Kansas City is one of 27 “education innovation clusters” worldwide recognized by digital publication Education Week. Included for multi-district efforts to improve education, Kansas City was recognized by Education Week in particular for partnerships among the Ewing Marion Kauffman Foundation, Think…
