Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’
After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru. “We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event…
Google makes new $120K pledge to KC schools; region embraces a future built on flexibility
In an era of artificial intelligence and high-tech solutions, the children of Kansas City remain a vital piece of the region’s future economic sustainability, said Utaukwa Allen, announcing a new financial pledge from Google that targets local students. Kansas City Public Schools have been selected for a $120,000 partnership with Google to strengthen KCPS’ STEM…
LaunchKC invested in this founder’s vision; now she’s helping the grants competition boost KC’s startup scene
Editor’s note: LaunchKC — a longstanding initiative from the Economic Development Corporation of Kansas City and the Downtown Council — annual funds six to seven companies through its popular fall grants competition. Winning members of the 2025 LaunchKC cohort are set to be announced at a LaunchKC Liftoff event Nov. 19 at J. Rieger &…
It’s OK to open with joy: How two moms’ dreams just launched twin shops on Brookside-Waldo border
Two women, longtime friends, have similar entrepreneur origin stories. Now they have side-by-side shops in a bustling neighborhood shopping district. The twin storefronts — Bramble & Stem led by Katherine (Brambl) Taylor; and Blue Sky Art + Home from hometown artist Leslie Beck — come as the mothers-turned-business owners pivot from freelancing to full-time entrepreneurship.…
