Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Postmates launches on-demand delivery service in KC
Postmates is coming to Kansas City. Well, technically the San Francisco-based company is already here. The Kansas City area is one of 10 metros the on-demand delivery service is officially launching in on Sept. 17, but for those who have heard of Postmates and downloaded the app, the service is live. Similar to Uber, Postmates is organized through…
Events Preview: Techweek highlights
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Coding & Cupcakes When: September 12 @ 2:00 pm – 5:00 pm Where: Sprint Accelerator Mothers and daughters are invited to attend sessions…
AltCap launches small business competition in KC
After a recent rebrand, Kansas City-based AltCap is back with a new small business competition aimed at local entrepreneurs. AltCap program manager Christine Kahm said their first program is seeking to aid those businesses who aren’t looking for venture capital funds or angel investors, but who do need help getting their business idea off of…
Popular ScaleUp! KC program welcoming area applicants
ScaleUp! Kansas City is now accepting applications from area entrepreneurs that hope to boost their businesses through mentorship and a strong network of peers. The program, which is now in the midst of its second class, welcomes about 15 businesspeople that aim to push their firm’s revenue past $1 million annually. ScaleUp! KC connects entrepreneurs…
