Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
QM Power snags $9M round for high-tech electric motor
Kansas City-based QM Power recently raised significant capital to accelerate development of its electric motor that the company says will transform its industry. The tech firm raised $9.06 million from undisclosed investors to boost development of the “Q-Sync Smart Synchronous Motor.” QM Power says the motor is as much as 80 percent more efficient…
After ‘largest product launch ever,’ Tesla attracts KC futurists
In a week, electric car maker Tesla has spurred an automotive ardor whose fervor may only be rivaled by the replacement of horses with the Ford Model T. Tesla’s new Model 3 has received more than 325,000 pre-orders in seven days, which corresponds to about $14 billion in implied future sales. The sales represent the…
Events Preview: Start Fest, HBD Village Square
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Start Fest When: April 8 @ 9:00 am – 2:00 pm Where: KCKCC Technical Education Center It is time for…
Rapid growth propelling grand ambitions for PopBookings
Only weeks after releasing its latest product, event staffing tech firm PopBookings is hiring staff and looking for capital to accommodate for rapid growth. In the last six weeks the Kansas City-based startup has added thousands of users to its platform on which staffing agencies can hire and manage temporary labor for specific events. Now…
