Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
With KC expansion set, EquipmentShare raises $28.4M
A firm that’s planning to open a Kansas City tech office snagged millions in equity financing for its platform touted as the “Airbnb for construction equipment.” Based in Columbia, Mo., EquipmentShare raised about $28.4 in a Series B round that will accelerate its expansion to major metros around the nation, according to a filing with…
The Lean Lab continues to make an impact in KC education
As the Lean Lab looks back on its third year, co-founder Katie Boody said the program is “just getting started.” Launched in 2013, the Kansas City-based education tech incubator engaged over 900 individuals in conversation on education innovation in 2016. In addition, last year marked the organization’s first step to go international, attracting entrepreneurs that…
Firebrand Ventures partners with UMKC to cultivate entrepreneurs
Firebrand Ventures has partnered with the University of Missouri-Kansas City to help local startup entrepreneurs. As part of the agreement, the Kansas City-based fund will offer graduates of UMKC’s E-Scholars program an opportunity to receive an investment from Firebrand starting in 2017. Housed under UMKC’s Regnier Institute for Entrepreneurship and Innovation (RIEI), E-Scholars offers students…
