Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Analysis from binge watching six-months of 1 Million Cups KC
Editor’s note: The opinions expressed in this commentary are the author’s alone. Every Wednesday morning in over 100 communities nationwide, two entrepreneurs present a six-minute profile of their companies to a diverse audience, followed by 20 minutes of open Q&A. Last July, I binge-watched 1 Million Cups Kansas City’s 51 presentations from January 1 to…
KC cartoonist captures conversation on immigration and entrepreneurship
Tucked amid a crowd of about 80 people at Think Big Partners Tuesday, Kansas City artist Jasur Rakhimov swiftly sketched a conversation unfolding before him on immigration and entrepreneurship. A cartoon-style artist, Rakhimov stopped by Startland News’ fifth Innovation Exchange that focused on immigration and entrepreneurship to not only share his talents but also to…
Mid-America Angels invests $287K in medical firm Voxello
The Kansas City-based Mid-America Angels investment group announced that it’s backing an Iowa-based medical device company. The regional network of angel investors announced Monday that it invested $287,000 into Voxello. The company created the “noddle,” which allows hospitalized patients to communicate nonverbally. The device detects voluntary gestures — such as a tongue click, eye blink or…
Cowork Lee’s Summit to revamp old post office for entrepreneurs
Lee’s Summit is set to receive a large, new coworking space to serve as the city’s entrepreneurial hub. The founder of Community Buying Group, Ben Rao said he will soon close on purchasing the old Lee’s Summit Post Office to convert it into a 13,000 square-foot coworking space named Cowork Lee’s Summit. Without any nearby…
