Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: Wobblrs offers a soccer-specific tailgate game
Editor’s note: Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you?…
Reporter turned entrepreneur, LeVota offers 6 takeaways from Startup Weekend KC
A little under a year ago, I joined the Startland News team. Since then, I bet I’ve witnessed at least 150 entrepreneurs pitch their company. It’s safe to say I’ve learned a lot about innovation and entrepreneurship. I’m lucky I get to spend my days asking people who have “done it” how they “did it.”…
With fresh $750K, Bixy is helping make online ads ‘not suck’
Kyle Johnson could see that his company had a problem. And there was nothing he could do to remedy it. Back in 2011, Pandora released its financial records for the first time ever for everybody to see. Johnson, now the founder of Bixy, was working at his own startup company in the music streaming business…
Mobility Designed names new CEO, raises more than $1M
Mobility Designed, a Kansas City medical device startup, announced Friday that it has appointed a new CEO. Previously held by co-founder Liliana Younger, the CEO role is now held by Dan Alcazar. A serial entrepreneur, Alcazar has experience growing early-stage, mid-sized and Fortune 500 companies, including RJR Nabisco, Sprint and Embarq. Younger will remain on…
