Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Teens’ marketing startup TRNDSTTRS aims to amplify its own business influence
Staying young and hungry is everything, said the teenage entrepreneurs at TRNDSTTRS Media. With a team of ten 18- to 19-year-old go-getters, the tech-based firm focuses on providing affordable, in-depth marketing service to small and mid-sized companies. They use their age as an advantage rather than seeing it as an obstacle, said Jake Bjorseth, founder…
Former high school rivals from MADE, Local Legends ‘Play It Forward’ in bid to revive South KC
Organizers of the Aug. 12 Play It Forward charity basketball game traded playful taunts as they approached the doors of the former Hickman Mills High School gymnasium. “They painted over your cougar,” said AbdulRasheed Yahaya, a Ruskin High School graduate, referencing the giant eagle logo affixed to the former Hickman facility that now is part…
Founder: RFP365’s new Client Discovery launch shows startup-corporate deals build stronger tech products
A new product module from RFP365 defies common perceptions about Kansas City corporations overlooking tech talent in the startup community, said co-founder Stuart Ludlow, announcing the launch of Client Discovery. “Traditionally, we always say that an RFP [request for proposal] involves two people,” he said, describing the product. “Someone writes an RFP and then a…
Homegrown Resonate Pictures cultivates corporate market through creative risks
The same creative energy reverberating through cities like Los Angeles, New York City and Portland can be found in Kansas City, said Marc Havener, the filmmaker behind Lawrence-based Resonate Pictures. His message for fellow creatives: “We can make this back home.” After 10 years on the sets of blockbuster movies like “Pirates of the Caribbean,”…
