Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Take the Kauffman survey: Is KC’s startup culture welcoming and inclusive to all?
Perception shapes reality, said organizers of a survey that seeks greater understanding of Kansas City’s startup culture. The Ewing Marion Kauffman Foundation’s 2018 Entrepreneurship in Kansas City survey checks the pulse of the local entrepreneurial ecosystem by raising specific questions about culture and practice in workplaces across the metro, said John Quinterno and Julie Marks,…
Onward scores $1M grant from Chan Zuckerberg Initiative for payday loan end-run
Everyone needs a financial cushion, said Ronnie Washington — even a fintech startup offering low- to moderate-income workers a path to avoid predatory lending practices, the Onward founder said. A member of KC-based Fountain City Fintech’s inaugural cohort, Onward is one of 10 companies from across the U.S. and Puerto Rico being awarded $1 million…
Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen. The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by…
‘Three guys of faith’ craft edible, dissolving protein pods with mission to SERV
Infusing authenticity into a compound of faith and fearlessness helped a KC trio formulate the one-of-a-kind recipe for Kansas City startup SERV Nutrition. Now they’re positioning the soon-to-launch company to shake up the supplement space, said Austin Wilcox. “I was doing some laundry and threw a Tide Pod in after my workout, then ran upstairs to…
