Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
App to help flex Disabled But Not Really reach beyond KC gyms, says Wesley Hamilton
A new fitness and wellness app is expected to help Disabled But Not Really go global with its impact, said Wesley Hamilton. “This app is going to benefit those that cannot go through our program but are still determined to learn and change their physical well being,” said Hamilton, founder and executive director of the…
Pepper teams with Switzerland cyber security expert to combat ‘terrifying’ IoT threats
A new, long-term collaboration between KC-based Pepper IoT and an international leader in digital security has an opportunity to aggressively boost consumer confidence in the rapidly expanding — and potentially hostile — Internet of Things, said Scott Ford. “It is terrifying to see millions of vulnerable connected devices being distributed to U.S. consumers who have…
Artist incubator paints scene of blissful collaboration in far-from-lonely West Bottoms space
Vanessa Lacy’s artist incubator eliminates “the lonely artist,” she said, noting her gallery model replaces solitude with creative relationships and a collaborative community. “Artists tend to get very isolated in their studio spaces working on their own; then they have a relationship with a gallery that’s really more of a business relationship,” said Lacy, owner…
