Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
ScaleUP! KC reveals new 15-member cohort of growing businesses; touts alumni successes
Entrepreneurs joining the latest ScaleUP! Kansas City cohort represent ventures from such varied business sectors as photography, construction, design, counseling, film and engineering, said Jill Meyer. An ability to scale knows no single industry, emphasized Meyer, program director of ScaleUP! KC. “This program has shown us, time and time again, that not only can you…
Prestio founder dissolves headaches of business closings, pivots with Liquify Group
Closing a brick-and-mortar space is difficult enough, said Glen Dakan. Why should entrepreneurs be forced to endure the pains of offloading expensive equipment too? Such a predicament prompted Dakan and his partners to create a remedy for the common pain point: Liquify Group, a newly launched service that helps businesses liquidate their assets through a simple,…
Once a near-throwaway startup idea, TicketRX sells to Overland Park fintech firm MSTS
From bootstrapped to exit, Kansas City citation solutions platform TicketRX on Monday announced its sale to an Overland Park fintech company with global reach. “I’m excited to bring our mobile, AI-driven technology under the MSTS umbrella,” said Bryan Shannon, TicketRX founder and CEO. “MSTS’s long history and leadership experience in the transportation industry will ensure…
