Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Documentary spotlighting CAPS students set for sold-out premiere (Watch the trailer)
There’s no syllabus for life, laments a teenage student in a soon-to-be released documentary detailing the impact of experiential learning on the new generation of youth about to enter the workforce. The documentary — “Where Students Lead” — heavily showcases student voice and the Center for Advanced Professional Studies, said Corey Mohn, executive director of…
Serial builder uses sensor tech to ‘see’ inside problem-prone properties with Particle Space
Passion for building breathes life into a successful startup and the collective ecosystem, said David Biga. “[Builders] are a critical piece to our startup community,” said Biga, founder of Kansas City-based SaaS firm Particle Space. “If you don’t have people who care to build and offer things to those before you — then why come…
Duo designs Paloma Post greeting cards for more inclusive representation of couples
As she stood flipping through an endless sea of birthday cards, Julie Korona couldn’t find a single one that would send the right message to her then-fiancé, Tyler, she recalled. “All of the cards that I was looking through either said ‘husband’ or were super generic,” said Korona, co-founder of Paloma Post — a newly…
Artist who won rare Jayhawk licensing deal — scoring a $150K payday — set to rebound
Seemingly routine for many Kansas fans, crimson and blue are once again among the colors flooding the canvas of the 2019 NCAA tournament. But for artist Megh Knappenberger, the Jayhawks’ familiar palate has painted an entrepreneurial journey with as thrilling ups and downs as Big 12 basketball, she said. “It’s a pretty special and unique…
