Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
$18M buyout of TomboyX shares shows investing in women pays off, says Women’s Capital Connection
Women are winning in Kansas City, said Kelly Sievers as 24 members of Women’s Capital Connection receive their return from an $18-million buyout of their shares in a Seattle woman’s startup. “They’re getting a great infusion of capital to grow even more and we also still have money in the company because we invested a…
Bungii launches on-demand hauling in Chicago; quirks of new markets steering KC startup’s agility
Bungii is quickly seeing results in the third-largest U.S. city, as the sharing economy startup leaves its tire prints on yet another market. “It’s early, but we are seeing very positive KPIs [key performance indicators] from the Chicago launch. It’s our fastest-growing record to date,” said Ben Jackson, co-founder of Bungii, which was founded in…
Connecting for Good refurbishes The Surplus Exchange with merger championing digital inclusion
Two Kansas City nonprofits are melding their expertise into a spearhead against the digital divide. “This is just the beginning of what will be a long-term love affair between Connecting For Good, digital inclusion, environmental leadership, and the Greater Kansas City metro and regional area,” said Tom Esselman, CEO of Connecting for Good. The Kansas…
Life kicked me around — then I found E-Scholars, says student-turned-UMKC mentor
Editor’s note: This article is sponsored by the University of Missouri-Kansas City’s Regnier Institute, but was independently produced by Startland News. Sticky, intricate, and at times invisible, Terri Jordan’s startup journey is a web spun of complexity, creativity and passion, she said. “I would’ve never met my business partner if I hadn’t said, ‘Hey, would…
