Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
From maker to CEO: Green Bee founder turned KC resources into a brand buzzing online, in stores
When the inventory of vintage goods Rena Krouse sold online started to dwindle, her entrepreneurial roots helped her recreate history. “I grew a huge Instagram following and they would get irritated when I would run out of certain things,” Krouse, CEO of Green Bee Tea Towels, said in explanation of how her maker’s journey began. …
Amid recession talk, job-creating startups need government focus now, Kauffman says
Editor’s note: The Ewing Marion Kauffman Foundation is a sponsor of Startland News, but this report was produced independently of the Kansas City-based nonprofit. U.S. policymakers must shift their focus from the old ways of doing business to efforts that boost entrepreneurship at the grassroots levels and target traditionally underoptimized communities, according to the Ewing…
Startup leader exits Sickweather CEO role to lead East Coast tech incubator
Serial entrepreneur Graham Dodge is headed back to the East Coast to lead a tech incubator after exiting his position as CEO of Sickweather, one of the KC-based Sprint Accelerator’s early success stories. “I will be moving back to Maryland for MAGIC [the Mid-Atlantic Gigabit Innovation Collaboratory], but my goal is to stay connected with…
Startup Crawl KC returning as planned in October, despite First Fridays vendor changes
Changes to First Fridays in the Crossroads Arts District won’t impact plans for October’s annual Startup Crawl KC, but other entrepreneurs who frequent the community event as street vendors could use support, Adam Arredondo said. “It’s business as usual for us and we’re excited to host the community and showcase more than 50 startups at…
