Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Play It Forward reunites South Kansas City-inspired brands, startup leaders
A bright and sunny pre-autumn day silhouetted the shadows of basketball fans lining up last weekend to enter Smith-Hale Middle School. As the smells from a food truck and sounds of laughter filled the parking lot, players inside readied themselves for a South Kansas City showcase. “We wanted to involve many entities that are directly…
Climbing mountains in the Midwest? Exiting Pipeline leader eyes next big challenge
A desire to move mountains is driving Joni Cobb to move on from Pipeline — her family of 13 years. “I’ve been thinking about it for many years … not because I don’t love what I do. I love what I do [with Pipeline],” said Cobb, president and CEO of the Midwest-based accelerator and entrepreneur…
KCultivator Q&A: Tina Peterson turned a career stop into a platform to accelerate dozens of startups
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Living in Kansas City couldn’t have been further from Tina Peterson’s mind…
ScaleUP! KC leader Jill Meyer tapped to run Digital Sandbox KC, Whiteboard2Boardroom, KCInvestED initiatives
A newly created role at the UMKC Innovation Center will see leadership for its early-venture and tech initiatives consolidated under the guidance of Jill Meyer. “New businesses, jobs — and good jobs — are key indicators of a strong economy,” said Meyer, the center’s new senior director of technology ventures. “We need to continue to…
