Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
UV light really can kill Coronavirus, founder says — and his tech proves it from the inside
Outfitting existing HVAC systems with ultraviolet lighting in offices and public spaces could be the most sustainable, long-term solution to eliminating the Coronavirus — and fears over returning to work, said Dave Ogle. “I know there’s a lot of jokes. President Trump [talking about] sticking UV up people’s rear ends — which is total nonsense,” joked Ogle,…
KC coders developing government accountability tool for newsrooms, public
As an ongoing pandemic keeps COVID-19 in the headlines, it’s difficult for Kansas City journalists to cover all local government meetings — too often resulting in critical developments and decisions falling through the cracks, say newsroom leaders. Even in the best of times, activity is spread across 119 different municipalities in the region, proving a…
Art teacher-turned-maker: You don’t need to be in a museum to be a ‘real artist’ (or full-time to be an entrepreneur)
Amid the hustle and bustle of raising a young family and teaching elementary school art, Sara Kharatyan sneaks away to her kiln. It’s her quiet place; a spot just for her, tucked away in her Parkville home. And what started as a hobby is now padding her family’s bank account in unexpected ways. “The business…
Developers plotting innovation district sites in state capital as Go Topeka creates animal health, ag hub
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. TOPEKA…
