Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Student who helped pioneer Minddrive paves way for Honeywell’s first Latinx engineering scholarship
Perseverance and transparency fueled Minddrive alum Carlos Alonzo’s award as the first recipient of Honeywell’s new four-year $20,000 Latinx engineering scholarship with guaranteed job placement upon graduation, said Oz Qureshi. Alonzo first applied for Honeywell’s engineering scholarship that has historically been allocated to African-American students and in partnership with the Black Achievers Society, said Qureshi,…
Yoli Tortilleria grinds success into perfect warm tortilla, opening retail experience in Westside
A new retail operation in Kansas City’s Westside neighborhood is a sign of massive growth, hot on the griddle for Yoli Tortilleria. “There’s nothing, for me, better than once you put that warm tortilla in your hands and just experience it,” said Marissa Gencarelli, who co-owns and operates Yoli with her husband, Mark. “There’s a…
Made in KC moving Crossroads HQ, flagship retail store to revitalized Martini Corner
A new spin on Made in KC’s local-first, retail-cafe concept — complete with a drive-thru window and shuffleboard bar — will provide a vibrant and dynamic new experience for the Tower East neighborhood in Midtown, said Keith Bradley. “It will be a very unique space, with nothing in the city that can be easily…
Right to Start: Economic justice, entrepreneurship aren’t privileges for a select few, Victor Hwang says
Everyone deserves an equal start, said Victor Hwang, launching an initiative to level the playing field for early stage entrepreneurs. “We’re a campaign to rebuild the American economy by fighting for entrepreneurial opportunity for all of us — regardless of background, race, place, genders, disabilities, or circumstances. We call them ‘starters,’” said Hwang, founder and…
