Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
No more band-aid solutions or pats on the back: How one firm connects companies, people with disabilities
Editor’s note: This article is underwritten by Plexpod — a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes — but was independently produced by Startland News. What might seem like an obvious truth to some employers — that people with disabilities need extra help, becoming a drag on productivity…
‘Our kids aren’t lost,’ KC educator says, urging innovative strategies amid virtual learning concerns
With heightened worries across the nation about the potential for virtual or remote learning to cause a “lost generation” among young students, Jon Hile urged Kansas City parents and the education community to shift their focus to the growing resilience and innovation already being seen across the metro. “People raise several very valid and important…
Founders’ Lab aims to open access to the world of capital for underrepresented would-be startup, investment leaders
A pandemic-founded program has students leading the charge as a new generation of founders and venture capitalists rises together against the backdrop of an evolving and accessible Kansas City, Maggie Kenefake said. “With underrepresented founders, it’s really shocking,” said Kenefake, managing director of Kansas City University Venture Fund (KCUVF) and venture partner at Royal Street…
ScaleUP! KC seeks top-tier small businesses primed to scale; applications open through Dec. 23
Impact doesn’t stop with the end of a ScaleUP! Kansas City cohort, said Jill Hathaway, and the program certainly isn’t pausing amid the ongoing pandemic, which has thrown many entrepreneurs for a loop. ScaleUP! KC is set to return in January for its 11th cohort, which now is a 16-week interactive virtual experience that blends…
