Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
She’s bringing a selfie studio to Zona Rosa; Why India Wells-Carter says ‘Do it scared, but do it anyway’
A limited-run attraction in the Northland is set to offer India Wells-Carter a snapshot of what startup life could look like longterm. “This feels safer,” Wells-Carter said, expressing a healthy mix of fear, relief, and confidence about the test run for her new venture:Fresh Factory KC, a selfie experience set to launch May 29 —…
How a former Sprint car driver’s quick pivot from HVAC filters to face masks put a North KC startup atop the nanofiber scoreboard
Filti was less than weeks away from launching its state-of-the-art residential HVAC filter when the Coronavirus began its rapid spread throughout the U.S., Dakota Hendrickson recalled. Noticing a significant dip — yet high demand — for face masks, the former race car driver altered the company’s course. “Never in a million years did I think…
North KC’s Brewkery pours new line of alcoholic kombucha, tapping brand’s inner spirits
“Hard” doesn’t mean adding a boozy bite at the expense of flavor or natural ingredients, said Amy Goldman, announcing a new line of hard kombucha now available exclusively at The Brewkery’s North Kansas City taproom. “We’ve all seen the trend toward low-calorie, low-sugar, and more sessionable drinks. The Brewkery opted to do it our way…
