Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Why Swell Spark founders needed a business breakup to keep the startup (and their friendship) moving forward
Matt Baysinger and Ryan Henrich pedalled 100 miles over Utah’s rocky terrain as a milestone marker in the duo’s relationship — exiting a business partnership and riding ahead on a tight, decades-long friendship, Baysinger shared. “You hear time and time again that you shouldn’t go into business with your friends,” said Baysinger, who in October…
Legacy Skates rolls beyond fads; neighborhood skate shop laced with roller derby expertise
Luke and Annie Powell’s skate shop in Westside South isn’t just a way to make ends meet; it’s a legacy-building endeavor, deeply rooted in family. And it got its start with a childhood wish. “I wanted a pair of inline speed skates,” Luke Powell recalled, noting his 1990s dream came affixed with a ridiculous price…
Olathe startup set to launch STEM training facility; plans to create 150 jobs over next seven years
Starting as two scientists with an idea to solve slow and costly cell production, Ronawk has now blossomed into a rapidly growing startup with an increasing demand for its work, said A.J. Mellott. “We quickly realized that Ronawk was going to need a lot of talent to meet the demand of its products,” said Mellott,…
